Advertising Online

Advertising

There are two separate subjects regarding your website and advertising and you will want to consider both:
1. Revenue-based - Having other companies' adverts appearing on your website and paying you for the privilege,
2. PPC-based - Advertising on other companies' websites to drive traffic to your own.
  • Generating Ad Revenue using Google Adsense can be done in three ways...
    Advertise to Generate Revenue
    • Site Search Results - include a custom search engine on your site and you can earn from the adverts displayed on its results pages.
    • Websites - Display adverts on your website that are suited to your audience's interests and earn from valid clicks or impressions.
    • Mobile Webpages and Apps - Connect your mobile users with the right advert at the right time, as they seek information on the go. (For more on our mobile services, please click here...).
  • How Google Adsense works on your site...
    Google Adsense Advertising
    • You get paid for displaying targeted Google ads on your site. We customise adverts to match your site's look and feel - and you track your success with online reporting via Google Analytics.
    • You choose where you want the ads to appear and what types of ads can compete for those slots. The programme allows you to filter out competitors' or unwanted adverts
    • Advertisers bid on your space and the highest-paying adverts are displayed. Google bills those advertisers and you are paid direct through their reliable payment options.
  • What is PPC Advertising...
    What is PPC Advertising
    • PPC stands for Pay Per Click, meaning that every time your ad appears and someone clicks it you pay a small amount to whoever is running the programme.
    • There are several PPC Advertising programmes around, but the one we recommend to our clients is Google Adwords (click here to see why).
    • You will have seen Adwords even if you were not familiar with their name - they are the sponsored links at the top of Google results pages and the adverts on the right-hand side.
  • PPC and Google Adwords...
    How PPC Advertising Works
    • Your Adwords stores a range of ads covering all your products/services and keyphrases. The most relevant ad for each search then appears with a link to your website.
    • Each time someone clicks your advert and visits your site, you pay Google a set cost of between 5p-£5+, depending on how much competition there is for the search phrase used.
    • You set a monthly budget with Google so you never spend more than you can afford, and our PPC monthly management fee is a fixed cost - see next tab...
  • Our PPC Adwords Service...
    Our PPC Advertising Service
    • We produce effective, measurable results, whether you want us to increase click-through rates, reduce costs per click, drive more traffic, or achieve better-targetted traffic to your site.
    • We have a dedicated PPC team ready to help and advise you on the most effective use of your budget and what you can expect when, in terms of results.
    • We manage the whole thing for you, agreeing the aims then designing a campaign to deliver the results you need. You can monitor progress live via your own Google Adwords account.