• ID Graphic & Web Design - Guildford, Surrey, UK
    ID Graphic & Web Design - Guildford, Surrey, UK
    ID Graphic & Web Design - Guildford, Surrey, UK
    ID Graphic & Web Design - Guildford, Surrey, UK
    Valuable, targeted online marketing
    Using the power of search engines & social media to communicate your message

Search Engine Optimisation (SEO)

These are the key factors that determine your ranking on search engine results pages...

Content

Unique content containing relevant key-phrases is the most important element in determining your ranking. We will advise you on this during the briefing process.

Popularity

The more people that find your site from search engine results, the better your ranking. Our initial SEO work on your website will maximise this potential.

Competition

The fewer competitor websites there are for your keywords, the better your ranking. We advise on how to choose the most effective keywords & use them in your text

Updating

Regularly updating your content with new material will improve your ranking. We can provide a content management system with your website to make that job easy.

Links

The more relevant sites that link to yours, the better your ranking. We explain how to arrange this & can suggest some of the key directories & listings sites to approach.

Coding

Well-formatted meta, title & image tags combined with a sound coding structure will help your ranking. We ensure that this is done to the highest industry standards.

  • ID Graphic & Web Design in Surrey, Hampshire, Sussex and London
  • ID Graphic & Web Design in Surrey, Hampshire, Sussex and London
  • ID Graphic & Web Design in Surrey, Hampshire, Sussex and London
  • ID Graphic & Web Design in Surrey, Hampshire, Sussex and London
  • ID Graphic & Web Design in Surrey, Hampshire, Sussex and London
  • ID Graphic & Web Design in Surrey, Hampshire, Sussex and London

We build SEO right into your website

  • We write SEO-friendly code so search engines find all your content quickly & easily
  • We check each page of your website using industry-standard W3C validation
  • We create a sitemap to ensure that the search engines pick up all of your content
  • We submit your website address to search engines for the fastest-possible listing
  • We can also set up a Google Analytics page so you can monitor site visits & statistics

Once your website has launched we can also advise on a Google Adwords pay-per-click advertising campaign. This offers a reasonably-priced opportunity to get your site onto the first page of Google much sooner than normal, organic search listings can usually achieve.

ID Graphic & Web Design in Surrey, Hampshire, Sussex and London
  • ID Graphic & Web Design in Surrey, Hampshire, Sussex and London
  • ID Graphic & Web Design in Surrey, Hampshire, Sussex and London
  • ID Graphic & Web Design in Surrey, Hampshire, Sussex and London
  • ID Graphic & Web Design in Surrey, Hampshire, Sussex and London
  • ID Graphic & Web Design in Surrey, Hampshire, Sussex and London
  • ID Graphic & Web Design in Surrey, Hampshire, Sussex and London
ID Graphic & Web Design in Surrey, Hampshire, Sussex and London

Social Media Optimisation

Your aim with social media will be to generate a conversation around your brand, so your website visitors need to be able to see the social networks you are on & to share your services & content on their own social media accounts.

  • We can advise on the most suitable social media sites to use for your target audience
  • We make it easy for visitors to share & like content on your website with icons in the header &/or footer of each page & share buttons next to suitable content (e.g. blog posts)
  • We recommend including a call to action – asking your visitors to like your Facebook page, follow you on Twitter, or Join your discussion on LinkedIn - people are more inclined to click on links if you ask them to
  • We can incorporate your Facebook, Twitter & Pinterest feeds right into your website, encouraging visitors to look you up on social media too
  • Building online brand recognition is important for your success, so we aim to make your branding as consistent as possible across all your website & social media accounts