SEO - Search Engine Optimisation

SEO simply means making your site perform the best it possibly can in search engine rankings so that you appear as high up the listings as possible for your chosen keywords/phrases. This involves making the site and its contents as accessible and attractive as possible to both search engines & visitors, and continually trying to improve on that performance.

Manage Your Content
CMS
Content Management Systems & Services

Tell them by email
Newsletter
Launch new sites, offers & campaigns

There are five key factors affecting your rating on Google and the other search engines:

1 The fewer competitor websites there are for your keywords, the higher your rating.
2 The more, relevant sites that link to yours, the better your rating. (Links to you - not from you).
3 Keywords/phrases appearing the optimal number of times in the site text.
4 How often the text content of your site is changed - the more often the better.
5 Inclusion of meta-tags still used by some search engines to identify & classify your site.
We build SEO into all of our websites, starting at the most basic level. Point to an icon for more info...

GOOD
DESIGN

MULTIPLE
LANDING PAGES

GOOD
COPY-
WRITING

FEATURE
CALLS TO ACTION

BUILT USING CSS

AVOIDING
TABLES & FRAMES

INCLUDE IMAGE TAGS

LIMITING FLASH
CONTENT
Writing SEO-Friendly text for your site...
- Your site's text is the most important element in achieving a high-ranking search result.
- Much like human visitors, search engines read the text on your page to work out what your site offers & its relevance to a search term. So make sure that your most important keyphrases appear earliest in the text but try not have too much text on a landing page - 150-200 words is fine.
- If you need help with any of this, we offer SEO copywriting services, please contact us..
Tips for determining keywords & phrases...

Click for Google's tool...
- First make a list of all your keywords. Then combine them into 2, 3 or 4-word key phrases before finally ranking those in order of importance & inserting them into your text.
- Avoid very common phrases, try different combinations, variations in phrasing, plurals, etc.
- Give each page or section of your site a different set of keyphrases to create good quality landing pages for each of your products or services. We then build these into meta-tags - code which some search engines use to classify a site.
On Launch - Key tasks we undertake on all our websites...
- We manually submit your new site to all the top search engines. We do not using automated software which many web designers do, as it can count against the site on some search engines.
- We create a site-map that lists links to all of the pages on your site. This ensures that every page is indexed (i.e. searched). We upload it to Google and make it available for all the other search engines for the fastest possible listing everywhere...
Pay-Per-Click (PPC) Advertising

Click for more info on PPC
- There are two routes to great search engine results - organic & PPC. Organic are "normal" results that rely on the things listed under "Key Factors" & can take many months to realise.
- PPC Adverts allow you to jump that queue & appear on the first page of results on day one - great if you need high exposure very quickly. Plus - the more visible you are, the more visitors you get & the better your site's ranking.
- PPC is an ideal way to jump-start a site or campaign. Click for more info...
Our Monthly SEO Service Contract (SSC)...

More on our MMC
service
- We offer the SEO part of our Monthly Management Contract as a standalone service called SSC. This comprises a complete performance analysis of your site, landing pages & keywords, so that you can see exactly what did or didn't work well in the previous month.
- We then make our recommendations for the next month & implement the changes you approve.
- As the programme progresses, we aim to show how your site trends throughout the year & continually improve on both search engine results & visitor numbers/quality.